View Cart

AntiquesPrimitives.com

Sarah Coventry Jewelry

We estimate shipping costs, you will be reimbursed the difference after shipping.

Sarah Coventry modern cut out gold-tone braceletSarah Coventry modern cut out gold-tone bracelet signed

MODERN S COVENTRY BRACELET $43

SARAH COVENTRY GRANADA $36

Sarah Coventry Granada line antiqued gold tone faux multi color stone bracelet Sarah Coventry, Granada, antiqued gold tone faux multi color stone bracelet, back

SARAH COVENTRY AURORA SWIRL $43

About Sarah Coventry

Founded in 1949 by Charles Stuart, who named his costume-jewelry company after his granddaughter, Sarah Coventry did not follow the Coro, Trifari, or Miriam Haskell practice of producing the work of a strong in-house designer. Instead, Stuart purchased designs from freelancers, then hired firms such as DeLizza and Elster, whose house brand was Juliana, to create its chokers, necklaces, brooches, earrings, and bracelets.

Also unlike its competitors, Sarah Coventry did not focus on getting prime counter space in department stores or selling its wares to Hollywood movie stars. Stuart’s approach was more grassroots, using house parties (a la Tupperware and Avon) to get people talking about his affordable jewelry. He also gave his costume jewelry away to contestants on game shows and at beauty pageants. The word of mouth that resulted from this marketing strategy made Sarah Coventry one of the most popular jewelry brands of the mid-20th century. Sarah Coventry was sold in 1984 after filing for bankruptcy and it completely ceased production in 2008.

Sarah Coventry, Aurora Swirl gold tone bracelet Sarah Coventry, Aurora Swirl gold tone bracelet, back Sarah Coventry Aurora Swirl line gold tone bracelet Sarah Coventry modern gold-tone bracelet Sarah Coventry modern cut out gold-tone bracelet back Sarah Coventry modern cut out gold-tone bracelet detail

SARAH COVENTRY ANTIQUE GARDEN BRACELET $56

Sarah Coventry Antique Garden silver-tone bracelet Sarah Coventry Antique Garden silver-tone bracelet back Sarah Coventry Antique Garden silver-tone floral bracelet Sarah Coventry Antique Garden silver-tone bracelet clasp Sarah Coventry Antique Garden silver-tone bracelet signature